Guides

What is an ad network: how can a publisher choose the right one?

Looking for the best way to monetize your digital content with ads? Is collaborating with an ad network a good idea? What should you pay attention to when making the decision? Read to find out!

Fallacies in advertising vs. false advertising – what publishers should know

Explore ways in which you can counterstrike the different methods some advertisers might use to spread false information and manipulate the narrative.

Website design checklist

What are some of the most vital and non-negotiable steps you have to take before launching a website? Let’s take a look!

Header bidding vs Open Bidding – what’s the difference?

When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!

How to choose the best mobile game engine

Selecting the right mobile game engine is a crucial decision in early game development. In this article, you will learn about seven options worth your consideration!

In-stream video ads

Discover how In stream ads can open up new ways to earn revenue. (P.S. you don’t even need to have your own video content!)

Ad monetization strategy – how to choose the proper mobile ad format

Choosing the best ad format for your mobile app is not an easy task. However, we are here to help!

Addressability in marketing

What is addressability? In this article, we explain why it’s worth your attention as a publisher.