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What is an SSL certificate, and why is it important?
What is an SSL certificate, and why is it important?

What is an SSL certificate, and why is it important?

Having an SSL certificate is a crucial aspect of ensuring that your website is secure. If you don't have one, your visitors may not feel comfortable engaging with your content. But don't worry, we're here to guide you through the process!

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What is an ad network: how can a publisher choose the right one?
What is an ad network: how can a publisher choose the right one?

What is an ad network: how can a publisher choose the right one?

Looking for the best way to monetize your digital content with ads? Is collaborating with an ad network a good idea? What should you pay attention to when making the decision? Read to find out!

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What is an ad server?
What is an ad server?

What is an ad server?

Ad servers are platforms publishers must be familiar with. They allow displaying and managing ads on the website or in the app. However, there is more to discover about ad servers, and you can easily explore more with just a single click!

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Google Certified Publishing Partner and GCPP Premier
Google Certified Publishing Partner and GCPP Premier

Google Certified Publishing Partner and GCPP Premier

Still unsure how to choose the best monetization partner? A fine indicator that can help in this task is the GCPP badge. Dive into our article to learn more!

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Digital publishers’ guide to cache
Digital publishers’ guide to cache

Digital publishers’ guide to cache

If you are a digital publisher, high chances are that you heard about cache. But have you ever delved into details? In this article, we will explain everything that’s necessary for you to know!

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Digital Ad Operations for publishers
Digital Ad Operations for publishers

Digital Ad Operations for publishers

If optimizing your ad inventory is important to you – you should also get familiar with the concept of Ad Ops! In this article, you will find all the necessary information regarding this matter.

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Key-value targeting in Google Ad Manager
Key-value targeting in Google Ad Manager

Key-value targeting in Google Ad Manager

Key-value targeting feature in Google Ad Manager can help you unlock the full potential of your ad inventory. Seize this opportunity to become more attractive to advertisers – learn more from our article!

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Open Bidding vs. header bidding – what’s the difference?
Open Bidding vs. header bidding – what’s the difference?

Open Bidding vs. header bidding – what’s the difference?

When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!

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