Guides

What is an ad server?

Ad servers are platforms publishers must be familiar with. They allow displaying and managing ads on the website or in the app. However, there is more to discover about ad servers, and you can easily explore more with just a single click!

Google Certified Publishing Partner and GCPP Premier

Still unsure how to choose the best monetization partner? A fine indicator that can help in this task is the GCPP badge. Dive into our article to learn more!

Digital publishers’ guide to cache

If you are a digital publisher, high chances are that you heard about cache. But have you ever delved into details? In this article, we will explain everything that’s necessary for you to know!

Digital Ad Operations for publishers

If optimizing your ad inventory is important to you – you should also get familiar with the concept of Ad Ops! In this article, you will find all the necessary information regarding this matter.

Key-value targeting in Google Ad Manager

Key-value targeting feature in Google Ad Manager can help you unlock the full potential of your ad inventory. Seize this opportunity to become more attractive to advertisers – learn more from our article!

Open Bidding vs. header bidding – what’s the difference?

When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!

Why is alt text important for SEO?

Two of the most crucial concepts you should not forget while producing your content are accessibility and SEO. You can take care of both aspects by providing alt text. Are you curious to know more? Let's investigate!

Insertion Order – benefits, drawbacks, and best practices

If you're a publisher looking to monetize your content with direct deals, understanding what an Insertion Order is should be at the top of your to-do list! Here, you will find all you need to know about it.