Guides

Soft launch

Here’s the long answer to this short question: “What is soft launch?”!

Mobile app monetization glossary – part two

Here’s even more knowledge for all inquisitive mobile app publishers out there!

Mobile app monetization glossary – part one

Stop letting acronyms stand between you and your profit with the first part of the mobile monetization cheat sheet. If you are asking yourself: “What is Churn Rate?” – you are at the right address!

What is ad tag

Here’s a long answer to a short question of what an ad tag is. We promise you won’t get bored!

What is ad trafficking – a guide for 2026

Let’s demystify ad trafficking! This article is a must-read for every curious digital publisher.

Freemium vs premium

Discover why the majority of users who never pay a dime might actually be the key to your app’s long-term survival.

Insertion Order – benefits, drawbacks, and best practices

If you're a publisher looking to monetize your content with direct deals, understanding what an Insertion Order is should be at the top of your to-do list! Here, you will find all you need to know about it.

Google AdSense payment

Do you have some questions about Google AdSense payments? We are here to help!