Wykop.pl is a Polish social networking website with a huge potential that was suppressed due to its content type. Its major part is generated by the users, making it difficult to monetize using generally available methods. It also caused many ad systems’ policies violations, which made the incomes unsatisfactory. Such a giant needed solutions that would generate high profits while adjusting to the rules of chosen SSPs.Read more
WRC Motorsport & Beyond is a Polish automotive website associated with the Magazyn Rajdowy WRC magazine. It was created by experts for whom vehicles, sport, and technology are a true passion. Previously applied monetization services have not always been beneficial for WRC and the publisher wasn't satisfied with the profits acquired from advertising efforts. The website needed solutions that could fully exploit its potential and bring additional income.Read more
Dziennik Wschodni is a regional news outlet in the Lubelskie voivodeship. It is a source of information on various topics and events in eastern Poland. Apart from the wish to increase the website's revenues, the publisher's main problem was the complex management of numerous direct campaigns. He also needed access to financial statistics, to control his monetization process.Read more
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