What is the meaning of Consent Management Platform in the context of publishers’ earnings from programmatic advertising, and who is CMP actually for?
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Trying to add a Consent Management Platform to your blog or website? Read this guide on implementing CMP directly into the HTML code or on popular CMS platforms (WordPress and Blogger).
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Ads.txt file for applications: everything you need to know about app-ads.txt
Do you need an ads.txt when adding ads to your mobile application? Learn about the app-ads.txt file intended for those monetizing their apps.
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What is header bidding, and how does it work
Have you come across the term "header bidding" but aren't sure what's hidden behind it? Do you want to know who that method's for? Read this article to find out!
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