Private marketplace programmatic vs. open exchange programmatic

Programmatic offers a wide range of possibilities, opening many doors to publishers. Find out how you can deal with advertisers to take advantage of this technology and what stands behind the mysterious “private and open marketplace” names!

optAd360 acquires Bidlogic technology

We’re glad to announce that we’ve acquired the Bidlogic technology to better monetize mobile games and to help our publishers generate greater income!

How are rich media ads different from other ad formats? A guide for publishers

Have you come across the term of rich media ads? Here you’ll find the comparison between them and standard ad formats!

What is search intent and what are people looking for online

Have you ever heard of search intent, or just wondered how people actually search for things online? Is there a way that a publisher could use this knowledge for content development? Find out now!