How CMP affects ad serving
How CMP affects ad serving

How CMP affects ad serving

What is the meaning of Consent Management Platform in the context of publishers’ earnings from programmatic advertising, and who is CMP actually for?

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How to implement optAd360 CMP
How to implement optAd360 CMP

How to implement optAd360 CMP

Trying to add a Consent Management Platform to your blog or website? Read this guide on implementing CMP directly into the HTML code or on popular CMS platforms (WordPress and Blogger).

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Ads.txt file for applications: everything you need to know about app-ads.txt
Ads.txt file for applications: everything you need to know about app-ads.txt

Ads.txt file for applications: everything you need to know about app-ads.txt

Do you need an ads.txt when adding ads to your mobile application? Learn about the app-ads.txt file intended for those monetizing their apps.

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What is header bidding, and how does it work
What is header bidding, and how does it work

What is header bidding, and how does it work

Have you come across the term "header bidding" but aren't sure what's hidden behind it? Do you want to know who that method's for? Read this article to find out!

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