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Metrics
Ad fill rate – what does it mean for publishers?
Have you ever heard of ad fill rate? It can be a very helpful metric, but you just have to know how to deal with it! Here you’ll find out how to use it best!
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RPM – an essential publisher oriented metric
What is RPM? Is it important? Find out all you need to know about Revenue per mille with this article!
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How to understand CPM and eCPM
Confused about CPM and eCPM? Here you'll find the most crucial information on what those metrics are and how to use them.
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