Metrics

Bounce rate vs exit rate

Have you stumbled upon bounce rate and exit rate while analyzing your web performance? Fear not! Here you’ll learn about the differences between these two metrics!

What does dwell time mean?

Have you heard of “dwell time”, but you’re not sure what it is or if it’s relevant for digital publishers? Find out all about it here!

What is ad revenue, and which metrics really matter for publisher’s profits?

What really matters for the digital publisher’s ad revenue? Do some of the monetization metrics reveal more than the others? Which ones are to focus on? Find out here!