Metrics

What is CPL

Many publishers leave money on the table by focusing only on clicks and impressions. Learn how Cost Per Lead (CPL) can bring in higher earnings!

Ad viewability

Publishers should care about ad viewability because it directly impacts their credibility and ability to attract high-paying advertisers. Achieving high viewability rates is crucial, and we can show you how to accomplish it!

Google Core Web Vitals – a guide for 2025

Have you ever wondered whether it’s possible to measure your website’s quality? As a matter of fact, you can do that with metrics created by Google – Core Web Vitals. Interested in learning more details? You're at the right address!

Tips for improving Google Core Web Vitals

Dive into our third article in the series dedicated to Core Web Vitals. Within this one, we feature valuable tips to boost your website's performance. Discover further insights with a simple click!

Core Web Vitals – monitoring

Core Web Vitals are metrics from Google that allow for measuring your website’s performance. See how you can monitor them in order to keep your website optimized, and rank higher in search engines!

Bounce rate vs exit rate

Have you stumbled upon bounce rate and exit rate while analyzing your web performance? Fear not! Here you’ll learn about the differences between these two metrics!

What does dwell time mean?

Have you heard of “dwell time”, but you’re not sure what it is or if it’s relevant for digital publishers? Find out all about it here!

What is ad revenue, and which metrics really matter for publisher’s profits?

What really matters for the digital publisher’s ad revenue? Do some of the monetization metrics reveal more than the others? Which ones are to focus on? Find out here!