Metrics

Net vs gross revenue: the mobile app metrics mistake that might cost a lot

Mixing gross in-app purchase earnings with net ad revenue in your reports creates a confusing financial illusion that can easily drain your budget. Let's find out how to avoid such a situation!

Ad fill rate – what does it mean for publishers?

Have you ever heard of ad fill rate? It can be a very helpful metric, but you just have to know how to deal with it! Here you’ll find out how to use it best!

How to understand CPM and eCPM

Confused about CPM and eCPM? Here you'll find the most crucial information on what those metrics are and how to use them.

RPM – an essential publisher oriented metric

What is RPM? Is it important? Find out all you need to know about Revenue per mille with this article!

What is CPL

Many publishers leave money on the table by focusing only on clicks and impressions. Learn how Cost Per Lead (CPL) can bring in higher earnings!

Ad viewability

Publishers should care about ad viewability because it directly impacts their credibility and ability to attract high-paying advertisers. Achieving high viewability rates is crucial, and we can show you how to accomplish it!

Google Core Web Vitals – a guide for 2025

Have you ever wondered whether it’s possible to measure your website’s quality? As a matter of fact, you can do that with metrics created by Google – Core Web Vitals. Interested in learning more details? You're at the right address!

Tips for improving Google Core Web Vitals

Dive into our third article in the series dedicated to Core Web Vitals. Within this one, we feature valuable tips to boost your website's performance. Discover further insights with a simple click!