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Metrics
What is ad revenue, and which metrics really matter for publisher’s profits?
What really matters for the digital publisher’s ad revenue? Do some of the monetization metrics reveal more than the others? Which ones are to focus on? Find out here!
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Ad fill rate – what does it mean for publishers?
Have you ever heard of ad fill rate? It can be a very helpful metric, but you just have to know how to deal with it! Here you’ll find out how to use it best!
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RPM – an essential publisher oriented metric
What is RPM? Is it important? Find out all you need to know about Revenue per mille with this article!
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How to understand CPM and eCPM
Confused about CPM and eCPM? Here you'll find the most crucial information on what those metrics are and how to use them.
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