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How CMP affects ad serving
How CMP affects ad serving

How CMP affects ad serving

What is the meaning of Consent Management Platform in the context of publishers’ earnings from programmatic advertising, and who is CMP actually for?

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Ads.txt file for applications: everything you need to know about app-ads.txt
Ads.txt file for applications: everything you need to know about app-ads.txt

Ads.txt file for applications: everything you need to know about app-ads.txt

Do you need an ads.txt when adding ads to your mobile application? Learn about the app-ads.txt file intended for those monetizing their apps.

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What is header bidding, and how does it work
What is header bidding, and how does it work

What is header bidding, and how does it work

Have you come across the term "header bidding" but aren't sure what's hidden behind it? Do you want to know who that method's for? Read this article to find out!

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Website’s most attention-catching areas
Website’s most attention-catching areas

Website’s most attention-catching areas

Which parts of your website or blog are most likely to catch users' attention? And, what's more important, how can you benefit from that knowledge to ensure the biggest profits from ad monetization? Find out here!

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The power of trends
The power of trends

The power of trends

Trends rule the world, that's clear. But how do those influence the web publishing business? Let's look into how you could use trends to your advantage.

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Geotargeting – simple feature to suit various traffic
Geotargeting – simple feature to suit various traffic

Geotargeting – simple feature to suit various traffic

Localization data ⎼ so simple, yet so efficient! Find out how much potential it holds and how to put it to good use.

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Ads density – the more, the better?
Ads density – the more, the better?

Ads density – the more, the better?

While monetizing a website, you consider various tools and solutions to increase income from ads, but have you really made the best of what you already have?

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RPM – an essential publisher oriented metric
RPM – an essential publisher oriented metric

RPM – an essential publisher oriented metric

What is RPM? Is it important? Find out all you need to know about Revenue per mille with this article!

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