Case studies

Despite generating over a million monthly page views from a loyal academic audience, Thailand-based prakaspon.com had virtually nonexistent monetization infrastructure. The publisher urgently required a seamless, hands-off programmatic solution that wouldn't disrupt their students' critical study sessions. A custom roadmap was designed to match specific user browsing habits, strategically deploying standard display units alongside non-intrusive interactive placements.

Katadata, a prominent Indonesian data and media publisher, sought to elevate its already established monetization setup to the next level. Seeking long-term, sustainable growth, they needed a strategic partner to maximize their existing ad stack without compromising the User Experience. Following a comprehensive audit, a multi-layered yield optimization strategy was deployed to activate underutilized inventory and drive intense demand competition.

While monetizing digital content with ads, it's worth remembering about the optimization of vital website parameters. Partnering with a Polish web portal, we aimed to improve their earnings and optimize essential technical aspects influencing Core Web Vitals (CWV) using the optAd360 AI Engine technology. It customizes ad layout for better performance and compliance with applicable standards, ensuring optimal website usability, higher position in search engine rankings, and satisfactory revenue generation.

Wykop.pl is a Polish social networking website with a huge potential that was suppressed due to its content type. Its major part is generated by the users, making it difficult to monetize using generally available methods. It also caused many ad systems’ policies violations, which made the incomes unsatisfactory. Such a giant needed solutions that would generate high profits while adjusting to the rules of chosen SSPs.

WRC Motorsport & Beyond is a Polish automotive website associated with the Magazyn Rajdowy WRC magazine. It was created by experts for whom vehicles, sport, and technology are a true passion. Previously applied monetization services have not always been beneficial for WRC and the publisher wasn't satisfied with the profits acquired from advertising efforts. The website needed solutions that could fully exploit its potential and bring additional income.

Dziennik Wschodni is a regional news outlet in the Lubelskie voivodeship. It is a source of information on various topics and events in eastern Poland. Apart from the wish to increase the website's revenues, the publisher's main problem was the complex management of numerous direct campaigns. He also needed access to financial statistics, to control his monetization process.