The legacy Reports tool in Google Ad Manager is undergoing a phased sunset, culminating in a total deactivation on June 1, 2026. Daily legacy reports began their final runs during the week of May 4, while weekly and monthly reports are currently hitting their last scheduled cycles. To avoid a lapse in data delivery, all publishers must migrate their existing workflows to Interactive reports. Let’s learn more!
Key benefits of Interactive Reporting
The shift from Legacy to Interactive reports is fundamentally about moving from a “wait-and-see” workflow to a “live-exploration” model. Here is how that works in simple terms:
- Single-page workflow: in legacy reporting, you had to configure a report, save it, and run it on a separate screen to see the results. With Interactive reports, you build, edit, and view the data all on the same page in real time;
- Dynamic adjustments: you no longer need to “re-run” a report to see a small change. You can swap dimensions, add filters, or change the date range, and the data table updates instantly before your eyes;
- Search-first interface: instead of scrolling through endless lists of metrics, you can use a search bar to quickly find the specific data points you need;
- AI-powered insights: you can now use generative AI to help build reports. Instead of knowing exactly which metrics to pick, you can describe what you’re looking for, and the tool suggests the best setup;
- In-platform visualization: unlike the static legacy tables, Interactive reports include integrated charts and graphs directly in the UI, reducing the need to export data to Excel or Looker Studio just to see a trend line;
- Comparison tables: a major new feature is the ability to easily compare two time periods (e.g., this week vs. last week) with automatic percentage-change calculations displayed right in the rows;
- Scrollable results: you can now scroll through large datasets directly in Ad Manager without being forced to export a CSV just to see the bottom rows of a high-volume report.
Moving your data to Interactive Reports
Most of your current reports are now ready to move over to the new Interactive Reports tool. It’s vital because saved and scheduled reports won’t automatically move to Interactive Reports. In order to start:
- After logging in to the GAM dashboard, head to the “Reporting” and then to the “Reports”;
- Then look for the report and then, “Interactive reports” column;
- You will see four possible statuses for each report:
- “Migrate” (ready to move; click it to create a copy in the new tool),
- “Open” (already moved),
- “Not yet eligible” (waiting for compatibility),
- or “Action needed”. If you see “Action needed,” click the report name to open its settings and fix the issues. Usually, by setting the date range to the last 3 years or removing “deprecated” data fields.
Create your first Interactive report
- After signing in to GAM, go to “Reporting” and after that to “Interactive reports”;
- Choose your starting point:
- AI-Assisted: for automated results, go to “Help me generate a report” and enter your prompt,
- Manual: select “Create my own report” to build from scratch,
- Specific templates: click the menu next to “Create my own report” to pick a specialized type like “Ad speed”;
- Name your work: enter a title in the “Name” field. If left blank, it stays as a “Draft”. Named reports are easier to find via keyword search;
- Define basic parameters:
- Date: click the down arrow icon to set your date or range,
- Compare: toggle “Compare” (defaulted to “None”) to evaluate different periods,
- Split: use “Split” (defaulted to “Totals only”) to break down columns by time (up to 100 columns),
- Report currency & time zone: adjust these under their respective dropdowns;
- Add data points: use “Select dimensions and metrics” to search by words, or click “View all” and choose the right dimensions and metrics, then hit “Apply”. If you see “Report is invalid”, remove incompatible items by clicking the “X” next to their names or the link in the message;
- Refine & finalize: click “Add filter” to narrow results. To exclude unknown data, use the “is none of” operator with a “-” symbol. Finally, click “Publish” to share or schedule your report.
And there you have it! Happy reporting. By the way, we’re experts at reporting, too, specifically when it comes to high ad revenue. Join us and see the results for yourself!
Read also
Google Analytics 4 – change is coming
Security and efficiency are the most critical factors in the publishing industry. That is why it needs to be constantly developed. Meet the newest changes in Google Analytics introduced by Google. Don’t wait!
Read more
Third and first party cookies in Google Chrome – latest news
The removal of third-party cookies will affect almost all Internet users, including digital publishers. See what are the news regarding the changes in Google Chrome!
Read more