Tools

Key-value targeting in Google Ad Manager

Key-value targeting feature in Google Ad Manager can help you unlock the full potential of your ad inventory. Seize this opportunity to become more attractive to advertisers – learn more from our article!

Google, CMP, and new requirements for publishers

Have you heard about the recent announcements from Google regarding Consent Management Platforms? If you're a digital publisher, this news is something you should be keeping an eye on!

CAPTCHA vs. reCAPTCHA – publisher’s tools to fight bots

CAPTCHA and reCAPTCHA tests are a crucial part of online security. They help ensure that websites and mobile apps are protected from bots. If you are a publisher concerned about your content’s safety – you’ve come to the right place!

How to authorize a third party to view your Google Analytics 4 data

Trying to use your Google Analytics 4 data outside the product? Don’t worry – it’s not complicated at all! Here you’ll find a few useful steps on how to link your account to your optAd360 Publisher Dashboard.

AdMob vs. AdSense

A journey to generating income from your online content starts with selecting the right ad monetization platform. Let's take a closer look at AdMob and AdSense and see how they differ!

Google Ad Manager, GAM 360 and Google AdX

As a publisher, you might want to find a convenient way to earn money from your digital content. However, it can be quite daunting to choose the right monetization tools among the numerous options available. Let’s find out more about the most popular platform for ad management!

Free content creation tools for digital publishers

Looking for some content creation tools that would help fulfill your everyday publishing tasks? The search is over! Here you’ll find digital tools for every stage of content creation.

Google Analytics 4 – change is coming

Security and efficiency are the most critical factors in the publishing industry. That is why it needs to be constantly developed. Meet the newest changes in Google Analytics introduced by Google. Don’t wait!