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How we faced the ad industry setback of 2022 and 2023
How we faced the ad industry setback of 2022 and 2023

How we faced the ad industry setback of 2022 and 2023

The past years have brought many concerns throughout the advertising industry. Let’s take a look at what caused these difficulties and, regardless of all, how we managed to grow and help our publishers!

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Google, CMP, and new requirements for publishers
Google, CMP, and new requirements for publishers

Google, CMP, and new requirements for publishers

Have you heard about the recent announcements from Google regarding Consent Management Platforms? If you're a digital publisher, this news is something you should be keeping an eye on!

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FT 1000: optAd360 is one of the fastest-growing companies in Europe
FT 1000: optAd360 is one of the fastest-growing companies in Europe

FT 1000: optAd360 is one of the fastest-growing companies in Europe

We are listed among a thousand European companies that experienced rapid growth in the past years. Come and celebrate with us!

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Cookieless world – tips for publishers
Cookieless world – tips for publishers

Cookieless world – tips for publishers

Does the vision of a world without cookie files give you goosebumps? Don’t worry – you can learn how to prepare yourself for the upcoming changes in this article!

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optAd360 acquires Bidlogic technology
optAd360 acquires Bidlogic technology

optAd360 acquires Bidlogic technology

We’re glad to announce that we’ve acquired the Bidlogic technology to better monetize mobile games and to help our publishers generate greater income!

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Google Analytics 4 – change is coming
Google Analytics 4 – change is coming

Google Analytics 4 – change is coming

Security and efficiency are the most critical factors in the publishing industry. That is why it needs to be constantly developed. Meet the newest changes in Google Analytics introduced by Google. Don’t wait!

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optAd360 AI Engine is a finalist for the 2022 Digiday Media Awards Europe
optAd360 AI Engine is a finalist for the 2022 Digiday Media Awards Europe

optAd360 AI Engine is a finalist for the 2022 Digiday Media Awards Europe

We’re one of this year’s Digiday Media Awards Europe finalists! Learn more about our participation here!

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