Industry & News

Google introduces changes to the Google Publisher Policies

Get familiar with how the Google Publisher Policies changed in the second half of 2021.

What is header bidding, and how does it work

Have you come across the term "header bidding" but aren't sure what's hidden behind it? Do you want to know who that method's for? Read this article to find out!

The power of trends

Trends rule the world, that's clear. But how do those influence the web publishing business? Let's look into how you could use trends to your advantage.

Geotargeting – simple feature to suit various traffic

Localization data ⎼ so simple, yet so efficient! Find out how much potential it holds and how to put it to good use.

Ads density – the more, the better?

While monetizing a website, you consider various tools and solutions to increase income from ads, but have you really made the best of what you already have?

Why estimating ad revenue is more than uncertain?

Eye-pleasing numbers of revenue estimates are tempting. But have you ever wondered how reliable such predictions are?

Seasonal tendencies – not so random revenue variations

An overview of seasonal tendencies that influence your revenue from programmatic ads. Learn more about annual RPM fluctuations induced by holidays and occasions and benefit from those.