Programmatic

First price auction

Recognizing the differences between first-price and second-price auctions can help you gain a more comprehensive grasp of the programmatic ecosystem. Let’s delve into this topic together!

Programmatic ads platform

If you are a publisher looking for a programmatic ads platform that best supports your financial goals, you are in the right place. Get familiar with our guide so you can confidently choose the best option!

Programmatic video advertising

Including video ads on your website can significantly boost your revenue potential, enhance user engagement, and help to attract premium advertisers. Keen to discover more? Check out our article!

Header bidding vs Open Bidding – what’s the difference?

When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!

Benefits of programmatic native advertising for publishers

One of the most popular types of digital advertisement are native ads. What do they look like? What are the benefits of incorporating them into the ad inventory of your website or mobile app? Here are all the answers!

Programmatic advertising glossary – part 2

We have gathered all the crucial expressions related to programmatic advertising and explained them shortly. Get familiar with the second part of our glossary!

Programmatic advertising glossary – part 1

The programmatic world is vast; there are many terms and definitions in the field. But with us, you won’t feel overwhelmed. In this glossary, we have sorted out and explained essential information about programmatic advertising. Jump right in!

Programmatic media buying models

Does the term “programmatic media buying” sound like an enigma to you? We will help you understand what hides behind it. Read this article to find out what are the most popular media buying models in programmatic!