Programmatic

DMP vs DSP

What exactly is the difference between Data Management Platforms and Demand Side Platforms? Let’s find out!

What is ad mediation?

Here's your comprehensive answer to the questions "What is ad mediation?" and "How ad mediation works?"!

Programmatic ads platform

If you are a publisher looking for a programmatic ads platform that best supports your financial goals, you are in the right place. Get familiar with our guide so you can confidently choose the best option!

What is DSP

Want to know how exactly Demand-Side Platforms (sometimes called buy-side platforms) work? Here’s a quick explanation!

What is RTB (real-time bidding)?

Read the article to acknowledge what are integral parts of RTB, how it works, and how you can benefit from using it. Also, if you want to know what the future holds for RTB users – this article is definitely for you!

Private marketplace programmatic vs. open exchange programmatic

Programmatic offers a wide range of possibilities, opening many doors to publishers. Find out how you can deal with advertisers to take advantage of this technology and what stands behind the mysterious “private and open marketplace” names!

What is SSP in advertising?

SSP is a platform that does everything for you in the scope of transactional processes. It takes care of auctions and closes the best deals, so you can be released from part of your publisher's responsibilities. Curious about what it is? Read that article to find out!

How to understand CPM and eCPM

Confused about CPM and eCPM? Here you'll find the most crucial information on what those metrics are and how to use them.