Programmatic

Programmatic advertising trends 2025

Here are programmatic advertising trends that every publisher should know about in 2025!

AI in programmatic advertising

Curious if AI powered advertising is always a positive force? Here’s what every publisher needs to know!

Client side vs server side header bidding

Although both client side and server side header bidding fall under the same process, they operate uniquely, with different pros and cons. Get all the details here!

First price auction

Recognizing the differences between first-price and second-price auctions can help you gain a more comprehensive grasp of the programmatic ecosystem. Let’s delve into this topic together!

Programmatic ads platform

If you are a publisher looking for a programmatic ads platform that best supports your financial goals, you are in the right place. Get familiar with our guide so you can confidently choose the best option!

Programmatic video advertising

Including video ads on your website can significantly boost your revenue potential, enhance user engagement, and help to attract premium advertisers. Keen to discover more? Check out our article!

Header bidding vs Open Bidding – what’s the difference?

When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!

Benefits of programmatic native advertising for publishers

One of the most popular types of digital advertisement are native ads. What do they look like? What are the benefits of incorporating them into the ad inventory of your website or mobile app? Here are all the answers!