Programmatic vs. direct deals: what a publisher should opt for?
What is the most profitable way of monetizing your digital content? Is it programmatic, or maybe a more traditional media selling method, like direct ad sales? Find it out here!Read more
What is header bidding, and how does it work
Have you come across the term "header bidding" but aren't sure what's hidden behind it? Do you want to know who that method's for? Read this article to find out!Read more
Geotargeting – simple feature to suit various traffic
Localization data ⎼ so simple, yet so efficient! Find out how much potential it holds and how to put it to good use.Read more
RPM – an essential publisher oriented metric
What is RPM? Is it important? Find out all you need to know about Revenue per mille with this article!Read more
How to understand CPM and eCPM
Confused about CPM and eCPM? Here you'll find the most crucial information on what those metrics are and how to use them.Read more
Why programmatic ads take time?
What drives programmatic ads? Learn more about how and why your revenue transforms thanks to personalized ad emission.Read more
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