Programmatic

What is SSP in advertising?

SSP is a platform that does everything for you in the scope of transactional processes. It takes care of auctions and closes the best deals, so you can be released from part of your publisher's responsibilities. Curious about what it is? Read that article to find out!

How to understand CPM and eCPM

Confused about CPM and eCPM? Here you'll find the most crucial information on what those metrics are and how to use them.

Header bidding vs Open Bidding – what’s the difference?

When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!

RPM – an essential publisher oriented metric

What is RPM? Is it important? Find out all you need to know about Revenue per mille with this article!

Programmatic advertising for small business

Are you wondering whether programmatic is a wise choice for your small business? Here you will find all your answers!

Programmatic advertising courses

Are you eager to learn more about programmatic? Check out these recommended courses for publishers, easy to follow, no jargon, just what you need to get started!

Programmatic advertising trends 2025

Here are programmatic advertising trends that every publisher should know about in 2025!

AI in programmatic advertising

Curious if AI powered advertising is always a positive force? Here’s what every publisher needs to know!