Blog
Programmatic

Programmatic advertising courses
Are you eager to learn more about programmatic? Check out these recommended courses for publishers, easy to follow, no jargon, just what you need to get started!
Read more
Programmatic advertising trends 2025
Here are programmatic advertising trends that every publisher should know about in 2025!
Read more
AI in programmatic advertising
Curious if AI powered advertising is always a positive force? Here’s what every publisher needs to know!
Read moreFind the best solutions
for your business
Benefit from expert knowledge

Client side vs server side header bidding
Although both client side and server side header bidding fall under the same process, they operate uniquely, with different pros and cons. Get all the details here!
Read more
Recognizing the differences between first-price and second-price auctions can help you gain a more comprehensive grasp of the programmatic ecosystem. Let’s delve into this topic together!
Read more
If you are a publisher looking for a programmatic ads platform that best supports your financial goals, you are in the right place. Get familiar with our guide so you can confidently choose the best option!
Read more
Programmatic video advertising
Including video ads on your website can significantly boost your revenue potential, enhance user engagement, and help to attract premium advertisers. Keen to discover more? Check out our article!
Read more
Header bidding vs Open Bidding – what’s the difference?
When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!
Read moreFind the best solutions
for your business
Benefit from expert knowledge
Registration to the optAd360 network
Increase your ad revenue!
Join satisfied publishers who, thanks to the optimization of their advertising space
with our technology, started to generate greater profits.