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Programmatic

Header bidding vs Open Bidding – what’s the difference?
Header bidding vs Open Bidding – what’s the difference?

Header bidding vs Open Bidding – what’s the difference?

When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!

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Benefits of programmatic native advertising for publishers
Benefits of programmatic native advertising for publishers

Benefits of programmatic native advertising for publishers

One of the most popular types of digital advertisement are native ads. What do they look like? What are the benefits of incorporating them into the ad inventory of your website or mobile app? Here are all the answers!

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Programmatic advertising glossary – part 2
Programmatic advertising glossary – part 2

Programmatic advertising glossary – part 2

We have gathered all the crucial expressions related to programmatic advertising and explained them shortly. Get familiar with the second part of our glossary!

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Programmatic advertising glossary – part 1
Programmatic advertising glossary – part 1

Programmatic advertising glossary – part 1

The programmatic world is vast; there are many terms and definitions in the field. But with us, you won’t feel overwhelmed. In this glossary, we have sorted out and explained essential information about programmatic advertising. Jump right in!

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Programmatic media buying models
Programmatic media buying models

Programmatic media buying models

Does the term “programmatic media buying” sound like an enigma to you? We will help you understand what hides behind it. Read this article to find out what are the most popular media buying models in programmatic!

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Benefits of programmatic advertising
Benefits of programmatic advertising

Benefits of programmatic advertising

Are you looking for a content monetization method that will bring a bunch of benefits to you and your business? Get familiar with this article to learn more about what programmatic has to offer!

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Introduction to programmatic advertising
Introduction to programmatic advertising

Introduction to programmatic advertising

Thinking of applying programmatic systems? That’s an excellent idea! But do you know what exactly it is and how it works? Read this article to find out!

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What is an ad exchange?
What is an ad exchange?

What is an ad exchange?

Ad exchange is something you came across at least once during your publishing journey. But do you know how the whole process of ad exchanging works? If you want to find out, this article is for you!

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