Guides

Insertion Order – benefits, drawbacks, and best practices

If you're a publisher looking to monetize your content with direct deals, understanding what an Insertion Order is should be at the top of your to-do list! Here, you will find all you need to know about it.

Google AdSense payment

Do you have some questions about Google AdSense payments? We are here to help!

Alternative app stores

Why limit your mobile app’s success to just two platforms? If major app stores feel overcrowded, it’s time to discover alternative platforms – and this article is here to help.

WordPress website audit

Every now and then, your WordPress website needs a check-up. This article is here to help you with that!

What is an ad network: how can a publisher choose the right one?

Looking for the best way to monetize your digital content with ads? Is collaborating with an ad network a good idea? What should you pay attention to when making the decision? Read to find out!

Fallacies in advertising vs. false advertising – what publishers should know

Explore ways in which you can counterstrike the different methods some advertisers might use to spread false information and manipulate the narrative.

Website design checklist

What are some of the most vital and non-negotiable steps you have to take before launching a website? Let’s take a look!

Header bidding vs Open Bidding – what’s the difference?

When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!