Guides

Mobile app monetization glossary – part one

Stop letting acronyms stand between you and your profit with the first part of the mobile monetization cheat sheet. If you are asking yourself: “What is Churn Rate?” – you are at the right address!

What is ad tag

Here’s a long answer to a short question of what an ad tag is. We promise you won’t get bored!

What is ad trafficking – a guide for 2026

Let’s demystify ad trafficking! This article is a must-read for every curious digital publisher.

Freemium vs premium

Discover why the majority of users who never pay a dime might actually be the key to your app’s long-term survival.

Insertion Order – benefits, drawbacks, and best practices

If you're a publisher looking to monetize your content with direct deals, understanding what an Insertion Order is should be at the top of your to-do list! Here, you will find all you need to know about it.

Google AdSense payment

Do you have some questions about Google AdSense payments? We are here to help!

Alternative app stores

Why limit your mobile app’s success to just two platforms? If major app stores feel overcrowded, it’s time to discover alternative platforms – and this article is here to help.

WordPress website audit

Every now and then, your WordPress website needs a check-up. This article is here to help you with that!