Guides

Digital Ad Operations for publishers

If optimizing your ad inventory is important to you – you should also get familiar with the concept of Ad Ops! In this article, you will find all the necessary information regarding this matter.

Key-value targeting in Google Ad Manager

Key-value targeting feature in Google Ad Manager can help you unlock the full potential of your ad inventory. Seize this opportunity to become more attractive to advertisers – learn more from our article!

Header bidding vs Open Bidding – what’s the difference?

When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!

Why is alt text important for SEO?

Two of the most crucial concepts you should not forget while producing your content are accessibility and SEO. You can take care of both aspects by providing alt text. Are you curious to know more? Let's investigate!

Insertion Order – benefits, drawbacks, and best practices

If you're a publisher looking to monetize your content with direct deals, understanding what an Insertion Order is should be at the top of your to-do list! Here, you will find all you need to know about it.

How to recover from Google Core Update

Have you noticed that your website suddenly has a lower rank on Search Engine Results Pages? The reason for this could be the latest Google Core Update – keep reading to find out more about it!

High ticket affiliate marketing in 2024

High ticket affiliate marketing might be a profitable path for skilled content creators. By promoting products with higher prices, it’s possible to earn better commissions than usual. But is it all that simple? Find out here!

Fallacies in advertising vs. false advertising – what publishers should know

Explore ways in which you can counterstrike the different methods some advertisers might use to spread false information and manipulate the narrative.