Blog

Guides

User Experience 101 – a guide for publishers
User Experience 101 – a guide for publishers

User Experience 101 – a guide for publishers

Prioritizing the needs and desires of the users is crucial when designing and creating products, both physical and digital. This approach should be applied to many industries, including online publishing. What teaches us how to do that is UX – want to learn more? You’ve come to the right place!

Read more
Responsive display ads (RDA) – a practical guide for publishers
Responsive display ads (RDA) – a practical guide for publishers

Responsive display ads (RDA) – a practical guide for publishers

It's important for digital publishers to be aware of the different types of digital ads that can be utilized to maximize ad revenue streams. An example of such are responsive display ads. Here you can see what are the benefits of using them!

Read more
What is banner blindness?
What is banner blindness?

What is banner blindness?

Extensive exposure to digital advertising can sometimes be overwhelming, making ad creations less visible or noticeable, ultimately leading to a drop in your ad revenue. Learn more about banner blindness and how you can prevent it!

Read more

Find the best solutions
for your business

Benefit from expert knowledge

Start earning more
Which social media platform is best for your content monetization?
Which social media platform is best for your content monetization?

Which social media platform is best for your content monetization?

Do you run a website or mobile app, but are not satisfied with traffic results so far? Running a social media channel may help you in ways you never expected! But which social media platform is the best to do that? Let’s see!

Read more
Facing a Google Ads problem? Maybe you’re not the only one!
Facing a Google Ads problem? Maybe you’re not the only one!

Facing a Google Ads problem? Maybe you’re not the only one!

Have you encountered a Google Ads issue? Are you wondering if the problem is on your side? It’s time to get familiar with the Ads Status Dashboard, where you can find the current information regarding Google’s products incidents.

Read more
Types of website traffic – part 2
Types of website traffic – part 2

Types of website traffic – part 2

Traffic isn’t only simplified to direct or organic. There’s way more! Let’s see what else you can learn on this topic!

Read more
Types of website traffic – part 1
Types of website traffic – part 1

Types of website traffic – part 1

Digital publishers creating content online need an audience, as it only makes sense when someone reads what we create. But who is it, and what is the source of that traffic? Let’s find out!

Read more
Advertisement model vs. membership model – which to choose for your website
Advertisement model vs. membership model – which to choose for your website

Advertisement model vs. membership model – which to choose for your website

Do you want to spice up a little your monetization game, but you don’t know how to do it? In this article, we will present you with two great methods of content monetization. Your job is just to choose the right one!

Read more

Find the best solutions
for your business

Benefit from expert knowledge

Start earning more

Registration to the optAd360 network

Increase your ad revenue!

Join satisfied publishers who, thanks to the optimization of their advertising space
with our technology, started to generate greater profits.

Sign up