In recent years, the digital advertising sector has faced significant obstacles due to various global challenges. Given these conditions, we are more than happy to find ourselves in the “Diamenty Forbesa 2024” ranking, which is a significant measure of success for enterprises in Poland!
About the ranking
Diamenty Forbesa (which translates to Forbes Diamonds) is a widely acclaimed yearly ranking produced by the Polish branch of the Forbes magazine’s editorial team. It highlights the most rapidly developing companies in Poland. The list includes all firms that have achieved an average growth rate of 15% or more over the past three years and is prepared using the Praktiker valuation methodology. This method simplifies company valuation by focusing on practical, real-world criteria rather than complex financial models, and it emphasizes its ability to generate income, but also goodwill. Interestingly, it’s also applied in the financial sector since the Swiss tax authorities make use of this valuation method as well.
It’s worth noting that no exceptional measures are needed to be included in the ranking. It’s not possible to pay to be in it – every company listed has to meet the required criteria. Experts from Dun & Bradstreet Poland (provider of data, analytics, and insights) and the Forbes editorial team collect information regarding business entities that submit timely reports to the Polish National Court Register. Rewarded companies are categorized into three groups, depending on their generated revenue:
- from 5 to 50 million PLN,
- from 50 to 250 million PLN,
- exceeding 250 million PLN.
This year, the 16th edition of the competition took place. It’s worth noting that only a small percentage of domestic companies are eligible to receive the award. The selected enterprises demonstrate a high level of active involvement, highlighted by their consistent dependability and strong determination. Their activities are marked by energy, demonstrating a dedication to growth, innovation, and expansion.
Brighter than diamonds!
In this year’s ranking, our company – Publishers Revenue Optimization sp. z o.o. – has been honored for the second year in a row with the Forbes’ recognition. We were qualified in the category of companies with revenues ranging from 50 to 250 million PLN in the Lower Silesian Voivodeship.
Despite challenging external conditions, including the impacts of the pandemic, political turbulences, and inflation, we have received recognition that underlines our continuous growth, unwavering credibility, and strong market position. This distinction motivates us to continue our mission of helping publishers, ensuring your ad revenue keeps skyrocketing!