Programmatic

Header bidding vs Open Bidding – what’s the difference?

When considering ad monetization, it's essential to have at least a basic understanding of programmatic, including commonly used auction methods, like header bidding and Open Bidding by Google (formerly known as EBDA). Fortunately, we prepared a guide for you!

RPM – an essential publisher oriented metric

What is RPM? Is it important? Find out all you need to know about Revenue per mille with this article!

Programmatic advertising for small business

Are you wondering whether programmatic is a wise choice for your small business? Here you will find all your answers!

Programmatic advertising courses

Are you eager to learn more about programmatic? Check out these recommended courses for publishers, easy to follow, no jargon, just what you need to get started!

Programmatic advertising trends 2025

Here are programmatic advertising trends that every publisher should know about in 2025!

AI in programmatic advertising

Curious if AI powered advertising is always a positive force? Here’s what every publisher needs to know!

Client side vs server side header bidding

Although both client side and server side header bidding fall under the same process, they operate uniquely, with different pros and cons. Get all the details here!

First price auction

Recognizing the differences between first-price and second-price auctions can help you gain a more comprehensive grasp of the programmatic ecosystem. Let’s delve into this topic together!