Programmatic

Introduction to programmatic advertising

Thinking of applying programmatic systems? That’s an excellent idea! But do you know what exactly it is and how it works? Read this article to find out!

What is an ad exchange?

Ad exchange is something you came across at least once during your publishing journey. But do you know how the whole process of ad exchanging works? If you want to find out, this article is for you!

What is SSP in advertising?

SSP is a platform that does everything for you in the scope of transactional processes. It takes care of auctions and closes the best deals, so you can be released from part of your publisher's responsibilities. Curious about what it is? Read that article to find out!

What is RTB (real-time bidding)?

Read the article to acknowledge what are integral parts of RTB, how it works, and how you can benefit from using it. Also, if you want to know what the future holds for RTB users – this article is definitely for you!

Private marketplace programmatic vs. open exchange programmatic

Programmatic offers a wide range of possibilities, opening many doors to publishers. Find out how you can deal with advertisers to take advantage of this technology and what stands behind the mysterious “private and open marketplace” names!

Programmatic Direct: pros and cons for publishers and advertisers

Have you ever wondered if Programmatic Direct was a good option for you? Take a look at what we’ve prepared and decide!

Programmatic vs. direct deals: what a publisher should opt for?

What is the most profitable way of monetizing your digital content? Is it programmatic, or maybe a more traditional media selling method, like direct ad sales? Find it out here!

What is header bidding, and how does it work

Have you come across the term "header bidding" but aren't sure what's hidden behind it? Do you want to know who that method's for? Read this article to find out!