Guides

Bot traffic – what is it, and how can you stop it?

Are traffic bots friends or foes? Not all bots are bad, but specific categories of them can lead to complications, which is why this article explores methods to reduce their influence. Read more!

Core Web Vitals – monitoring

Core Web Vitals are metrics from Google that allow for measuring your website’s performance. See how you can monitor them in order to keep your website optimized, and rank higher in search engines!

Ad misclick and Confirmed Click

Do you monetize your content with ads? Are you sure they don’t disturb users? If your ad units are generating misclicks, it might irritate your audience! But are they the only ones to notice such an issue? Find out here!

Ad blocking recovery (how to display ads to adblock users)

The widespread use of ad blockers can negatively impact websites' earnings. Fortunately, there are successful methods to encourage users to support your efforts and help you generate revenue from your valuable content. Let's explore these strategies together!

Google Ads payment – a guide for publishers

Does money make the world go round? Regardless of your stance on this classic inquiry, it's clear that money plays a crucial role in ad monetization. With that in mind, explore important payment details regarding Google’s products: AdSense, AdMob, and Ad Exchange!

How to increase ad revenue by preventing ad blocking

Year by year, the installation of ad blockers is on the rise. While this software can significantly reduce the digital publisher’s ad revenue, there are steps that can be taken to minimize its impact. Let's explore what they are!

User Experience 101 – a guide for publishers

Prioritizing the needs and desires of the users is crucial when designing and creating products, both physical and digital. This approach should be applied to many industries, including online publishing. What teaches us how to do that is UX – want to learn more? You’ve come to the right place!

Responsive display ads (RDA) – a practical guide for publishers

It's important for digital publishers to be aware of the different types of digital ads that can be utilized to maximize ad revenue streams. An example of such are responsive display ads. Here you can see what are the benefits of using them!