Guides

What is an SSL certificate, and why is it important?

Having an SSL certificate is a crucial aspect of ensuring that your website is secure. If you don't have one, your visitors may not feel comfortable engaging with your content. But don't worry, we're here to guide you through the process!

What is an ad server

Ad servers are platforms publishers must be familiar with. They allow displaying and managing ads on the website or in the app. However, there is more to discover about ad servers, and you can easily explore more with just a single click!

Google Certified Publishing Partner and GCPP Premier

Still unsure how to choose the best monetization partner? A fine indicator that can help in this task is the GCPP badge. Dive into our article to learn more!

Digital publishers’ guide to cache

If you are a digital publisher, high chances are that you heard about cache. But have you ever delved into details? In this article, we will explain everything that’s necessary for you to know!

Digital Ad Operations for publishers

If optimizing your ad inventory is important to you – you should also get familiar with the concept of Ad Ops! In this article, you will find all the necessary information regarding this matter.

Key-value targeting in Google Ad Manager

Key-value targeting feature in Google Ad Manager can help you unlock the full potential of your ad inventory. Seize this opportunity to become more attractive to advertisers – learn more from our article!

Why is alt text important for SEO?

Two of the most crucial concepts you should not forget while producing your content are accessibility and SEO. You can take care of both aspects by providing alt text. Are you curious to know more? Let's investigate!

How to recover from Google Core Update

Have you noticed that your website suddenly has a lower rank on Search Engine Results Pages? The reason for this could be the latest Google Core Update – keep reading to find out more about it!