Frequently Asked Questions
Find answers to the most frequently asked questions about optAd360
and see how we can help you monetize your digital content.
What does your company do?
We help publishers monetize content through advanced solutions for websites, mobile apps, games, and videos. Our AI-driven tools maximize programmatic ad revenue, ensuring fast payments, high-quality ad demand, and seamless integration tailored to each publisher’s needs.
How can I start monetizing my website with your services?
Simply fill out our registration form, and our team will review your application. Once verified, an assigned Publisher Services Manager will contact you to guide you through the setup and help you start monetizing your content efficiently.
What are the requirements to join your monetization program?
Your website or app must have legal, accessible content, be at least 3 months old, and meet our traffic requirements. The minimum is 50K monthly page views for selected countries and 500K for others, or 50K app downloads. For more details, get familiar with the article on joining our network.
Do all geos have the same traffic requirement?
No, traffic requirements vary by country. Some countries require a minimum of 50K monthly page views, while others need 500K. For more details on specific requirements for each region, please refer to the article describing requirements for joining our network.
What is programmatic?
Programmatic advertising uses automated technology to buy and sell ad inventory in real-time. Through algorithms and data-driven decisions, it optimizes ad placements, targeting the right audience to maximize revenue for publishers while delivering relevant ads to users.
What is AdX demand, and why is it beneficial?
AdX demand refers to ad inventory sold through Google Ad Exchange (AdX), which connects publishers with high-quality advertisers. It offers competitive bids, maximizing revenue for publishers by filling ad space with premium ads while ensuring optimal targeting and User Experience.
How do you ensure high ad revenue for publishers?
We optimize key monetization metrics, such as fill rate, and site RPM, while adjusting our strategy to the specifics of each publisher’s content. By optimizing ad layout, applied ad formats, setting appropriate floor prices, and analyzing ad demand, we ensure the highest possible income without overwhelming users with ads. Our technology, combined with in-depth analytics and access to a wide range of ad providers, drives superior performance and higher earnings. Moreover, we offer unique solutions like a soft paywall or Recovery Tool that are not accessible anywhere else.
When and how do I get paid? What are the payment methods?
Publishers receive payments within 30 days after selling their ad inventory (faster than the standard 60-day period). We offer multiple payment methods, including PayPal, Payoneer, and bank transfer, ensuring you can access your earnings quickly and conveniently.
Is there a minimum payout threshold?
Yes, the minimum payout threshold in our network is 50 USD or the equivalent amount in PLN or EUR if you choose a different billing currency.
Can I use your monetization services alongside Google AdSense or other networks?
Yes, we offer flexible solutions. You can use our monetization services as your sole ad monetization solution provider, or as a supplement to existing methods like Google AdSense or other ad networks. We work seamlessly alongside other solutions to optimize your revenue.
Is there any exclusivity requirement or contract?
No, we don’t require exclusivity or binding contracts. We believe publishers should have the freedom to choose the solutions that work best for them. We aim to provide effective monetization without limiting your options, so you’re always in control of your strategy. You can collaborate with us on your terms, enjoying the flexibility to explore other opportunities alongside our solutions.
How do you ensure ad quality and prevent bad ads?
We ensure high ad quality by collaborating with top-tier ad partners and leading SSPs worldwide. As a Google Certified Publishing Partner (GCPP), we adhere to stringent quality standards and continuously monitor and optimize the ads displayed, guaranteeing a safe and positive User Experience. We are able to filter unwanted ads using GAM’s by category filters, as well as block unwanted ad URLs permanently.
What kind of support do you provide?
We offer comprehensive support in 17 languages, with dedicated Publisher Services Managers to assist you at every stage of monetization. Our team provides personalized guidance, technical assistance, and expert advice to help you optimize revenue and make the most of our solutions. In addition, we run a blog featuring helpful information on content creation, SEO, industry news, and useful tools, alongside complex technical topics related to ads and programmatic.
How can I track my earnings and ad performance?
You can track your earnings and ad performance through the optAd360 Publisher Dashboard. This platform provides insights into your website’s monetization performance, including ad revenue, impressions, eCPM, and more. It also allows you to manage your ads.txt file, ensuring that your ad inventory is properly set up for maximum income generation.
What are the first steps to start?
To get started with our monetization services, follow these simple steps:
- Register on our platform: sign up and provide your website or mobile app details to begin the process;
- Pass the verification process: our team will analyze your registration form and assign a Publisher Services Manager to your account;
- Accept MCM invite from Google: after you do that, Google will verify your website again and approve it – usually within 48 hours;
- Set up our engines: implement the necessary, seamless solutions, like optAd360 AI Engine;
- Integrate ads.txt and app-ads.txt: ensure your file is set up and updated. This is crucial for ensuring that your inventory is properly authorized and can generate higher ad demand;
- Access the Publisher Dashboard: use the platform to track your ad performance and earnings. This is where you’ll manage all your monetization efforts, including ads.txt integration;
- Optimize your ad space: implement the solutions tailored to your digital content, recommended by your Publisher Services Manager;
- Focus on content and traffic: consistently create high-quality content and focus on attracting traffic to your site or app, as more impressions will lead to more ad revenue.
How can I implement the script?
The optAd360 AI Engine can be seamlessly integrated into your website with the use of a single code. We’ve prepared a guide explaining step by step how you can do that. On our blog, you’ll also find information necessary for the script implementation on WordPress, Blogger, or Google Ad Manager. Make sure the ads.txt file is properly placed on your website before implementation to ensure smooth functioning. Once the script is implemented, let us know, and we’ll activate the monetization solutions for you. If you need assistance, feel free to reach out!
How can I update the ads.txt file? Why do I need to update it regularly?
Updating your ads.txt file is essential for ensuring the right advertisers are allowed to bid on your ad inventory, which can directly impact your ad revenue. It’s a simple process, but crucial for maximizing your earnings, maintaining accurate ad delivery, and preventing potential issues with ad serving. We’ve prepared a detailed guide on updating your ads.txt file, to walk you through the process. You can also easily manage and update your ads.txt file directly through the optAd360 Publisher Dashboard.
How much can I earn from monetizing my website?
Estimating earnings from ad monetization can be tricky. Several factors, such as user location, behavior, and device, influence final revenue. While early predictions may seem appealing, they lack the full context needed for accuracy. For example, market fluctuations, like seasonal trends or unexpected events (such as a global pandemic), can impact earnings. Instead of searching for estimates, it’s better to trust experienced partners for more reliable results. We usually recommend testing the solution for a short period (i.e., two weeks), thus not risking any of your current revenues, which allows us to best estimate the earning potential for a particular publisher.
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