Programmatic

What is RTB (real-time bidding)?

Read the article to acknowledge what are integral parts of RTB, how it works, and how you can benefit from using it. Also, if you want to know what the future holds for RTB users – this article is definitely for you!

Private marketplace programmatic vs. open exchange programmatic

Programmatic offers a wide range of possibilities, opening many doors to publishers. Find out how you can deal with advertisers to take advantage of this technology and what stands behind the mysterious “private and open marketplace” names!

Programmatic Direct: pros and cons for publishers and advertisers

Have you ever wondered if Programmatic Direct was a good option for you? Take a look at what we’ve prepared and decide!

Programmatic vs. direct deals: what a publisher should opt for?

What is the most profitable way of monetizing your digital content? Is it programmatic, or maybe a more traditional media selling method, like direct ad sales? Find it out here!

What is header bidding, and how does it work

Have you come across the term "header bidding" but aren't sure what's hidden behind it? Do you want to know who that method's for? Read this article to find out!

Geotargeting – simple feature to suit various traffic

Localization data ⎼ so simple, yet so efficient! Find out how much potential it holds and how to put it to good use.

RPM – an essential publisher oriented metric

What is RPM? Is it important? Find out all you need to know about Revenue per mille with this article!

How to understand CPM and eCPM

Confused about CPM and eCPM? Here you'll find the most crucial information on what those metrics are and how to use them.