Programmatic

Programmatic vs. direct deals: what a publisher should opt for?

What is the most profitable way of monetizing your digital content? Is it programmatic, or maybe a more traditional media selling method, like direct ad sales? Find it out here!

What is header bidding, and how does it work

Have you come across the term "header bidding" but aren't sure what's hidden behind it? Do you want to know who that method's for? Read this article to find out!

Geotargeting – simple feature to suit various traffic

Localization data ⎼ so simple, yet so efficient! Find out how much potential it holds and how to put it to good use.

RPM – an essential publisher oriented metric

What is RPM? Is it important? Find out all you need to know about Revenue per mille with this article!

How to understand CPM and eCPM

Confused about CPM and eCPM? Here you'll find the most crucial information on what those metrics are and how to use them.

Why programmatic ads take time?

What drives programmatic ads? Learn more about how and why your revenue transforms thanks to personalized ad emission.